DESIGN

aesthetic lexicon — studied eras

• Y2Kchrome, lens flare, optimism as a surface finish
• Frutiger Aeroglass, water droplets, the humanist gradient
• Global Village Coffeehousewoodcut suns, hand lettering, 1994 earnestness
• Brutalist Web2px rules, zero radius, the grid says everything
• 90s Anti-Designdefault blue links, visible structure, no apology
• Liquid Glassrefraction as ornament, the current moment

principles — v1, subject to taste

1. 01The interface is the first exhibit.
2. 02Density is generosity — give the reader everything.
3. 03One chromatic gesture per room.
4. 04If the grid is invisible, show it.
5. 05Weight 300 can shout. Weight 800 can whisper.
6. 06Texture is information: paper remembers.